Andrew Richardson

Andrew Richardson

Opinion Contributor
Andrew Richardson has spent more than a decade helping clients increase ROI with data-driven strategy and analytics implementations spanning multiple verticals. Andrew is currently the vp, analytics and marketing science for Elite SEM, a 300-person, award-winning, performance-driven digital marketing agency.

4 Signs an Agency’s Analytics Don’t Paint the Whole Picture and Aren’t Benefitting Clients

They often leave off less-than-stellar data trends.