Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Samsung’s Smart TV Inventory Now Available Programmatically

SpotX tapped as the initial monetization partner as linear and digital continue to merge.

Programmatic Ad Spend Down 9% Since Beginning of 2020, Driven by Travel and Auto

Programmatic ad spend is down 9% since the beginning of the year, as travel and auto advertisers–bellwethers of digital advertising–continue to hurt.

With Upfront Ad Dollars Shrinking, CTV Could Bring Much-Needed Flexibility to TV Buying

The coronavirus pandemic has halted upfront season, accelerating the TV industry's embrace of ad tech—but this poses dilemmas.

Integral Ad Science Lays Off Nearly 10% of Its Staff

Integral Ad Science becomes the latest ad-tech company to cut costs as the pandemic continues to cut through the advertising ecosystem.

Twitter Buys Mobile DSP CrossInstall as It Prioritizes Performance Ads

Twitter has bought CrossInstall, a mobile DSP, to boost its performance advertising capabilities and make MoPub more valuable for app developers.

Unlike TV, Almost All Viewers Are Present for Digital Video Ads

Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.

GroupM Makes Staff Cuts to Weather the Coronavirus Pandemic

GroupM is laying off an undisclosed number of staffers, including at its programmatic wing Xaxis.

Rubicon Project Confirms Steeper Budget Cuts Ahead of a Lean Q2

Rubicon Project earned $36.3 million in Q1 but doesn't expect to earn much more next quarter despite bringing Telaria into the fold.

Roku’s New Ad Platform OneView Signals Growth Ambitions Across All of OTT

Roku's new ad platform, OneView, allows advertisers to buy and measure campaigns across all screens, including non-Roku devices.

White Ops Raises Capital as It Seeks Opportunities Beyond Advertising

Cybersecurity company White Ops has secured funding to grow internationally and tackle more fraud schemes outside of the ad sector.