Andréa Mallard
Andréa Mallard is chief marketing officer at Pinterest, where she oversees the global marketing and creative teams responsible for telling the Pinterest story to Pinners and advertisers all over the world. Most recently, she was CMO at Gap Inc.’s apparel brand Athleta.
Your Consumers Are Looking at Where Your Ads Live
Negative online spaces are draining your brand dollars.
Actually, People Are Not Delaying Holiday Plans. They’re Already Thinking About Christmas Gifts
Marketers and advertisers have long prioritized planners, but they’re making some seriously incorrect assumptions about this key audience right now.
Consumers Are Looking to the Future—Brands Need to Do the Same
Too many marketers are caught in the wrong phase and missing their buyers.