Amy Corr
Amy Corr is a contributor to Adweek.
Verizon Puts a Spotlight on Its Crews in the Field With New Spot ‘Give It All’
The Community's ad turns 'My Way' into an anthem of hard work in extreme locales.
After Public Funding Cuts, Could Books in This Canadian Province Be Sponsored by Brands?
Agencies
Change.org campaign amplified by Juniper Park\TBWA.
A Year’s Supply of Cheez-Its Is Hidden in a Bunker. Can You Decipher the Clues to Find It?
The brand will be tweeting hints on the stash's location.
Kristen Bell Gets Comfortable as New Spokesperson for La-Z-Boy
2 new high-energy ads kick off campaign.
Kentucky Bourbon Hunters, Who Scour Stores for Rare Bottles, Now Have Their Own Camouflage
VisitLEX and agency Cornett give an edge to limited-release seekers.
Corona Blocked Part of Ipanema Beach With a Wall Made From 3 Days of Trash Gathered There
Creativity
The activation highlighted the beer brand's partnership with nonprofit Parley for the Oceans.
Tulipan Created a Condom Package That Requires the Consent of Both People to Open It
Creativity
Four hands are needed to open the box.
On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis
Creativity
The brand's 'cease and de-sip' letter to the Unicode Consortium
Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
Creativity
They're the first ad stars for the brand's sugar-free product.
P&G Spain Reveals the Stunning Imbalance in Household Duties Between Women and Men
Brand Marketing
Proximity Madrid's #MentalDownload project found 71% of women felt overloaded, but only 12% of men.