Amit Sharan, VP of Marketing, Tatari

Alt Image Text

6 Performance-Driven Brands Take a Full-Funnel Approach to TV

TV’s pre-eminence as a brand-building channel has, at times, created the faulty perception that visibility is the only thing it can accomplish. That couldn’t be any further from the truth.

Alt Image Text

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

Gone are the days of age/sex demos, panels and GRPs. TV today is all about wielding metrics to optimize campaigns to hit KPIs and drive tangible outcomes.