Portrait of Alicia Hatch

Alicia Hatch

Alicia Hatch is CMO of Deloitte Digital and a member of the Adweek Advisory Board. Deloitte Digital aims to be the digital consulting agency of the future, an aspiration largely entrusted with CMO Alicia Hatch. One of the company's key moves in that direction was the 2016 acquisition of San Francisco-based creative agency Heat, which Adweek had named Breakthrough Agency of the Year for 2015. Prior to joining Deloitte Digital, Hatch spent nearly eight years at Microsoft as a senior business development manager on the tech giant's high-profile Xbox brand.

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Exploring Cognitive Technology’s Value for Gathering Emotional Data

Performance Marketing

Change is happening—and fast.