Alice Yu Yuebo
Alice Yu Yuebo is a Women in Marketing Global Award Winner and has worked as a digital/growth marketer at various multinational companies. She’s also the founder of Mama on Palette, a non-profit community exclusively for mothers who love arts with over 500 members.
Atmosphere Groups Are a Murky Tactic Driving Real Results
How Starbucks China and other brands tapped into 'atmosphere groups' to boost sales and engagement.