Portrait of Alice Yu Yuebo

Alice Yu Yuebo

Alice Yu Yuebo is a Women in Marketing Global Award Winner and has worked as a digital/growth marketer at various multinational companies. She’s also the founder of Mama on Palette, a non-profit community exclusively for mothers who love arts with over 500 members.

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Atmosphere Groups Are a Murky Tactic Driving Real Results

Food & Beverage

How Starbucks China and other brands tapped into 'atmosphere groups' to boost sales and engagement.