Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
Consumers Demand and These Brands Deliver on Sustainability
Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and [...]
How Iconic Brand Morton Salt Looks to the Future While Honoring Its Past
The "magical journey" of a classic consumer staple
The 5th Paradigm of Marketing Is Emerging. What That Means for Advertisers
Navigating the disruption ahead
TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count
While still demanding answers on the measurement company's miscalculation.
What Marketers Need to Know About the Transformation of TV Measurement
The VAB's Sean Cunningham on an audience-first mindset.
The Challenges of Audience Measurement, From Comscore’s Point of View
Small panels don't work anymore.
How TikTok Is Working With Partners To Up Its Brand Safety Efforts
It's crucial to survival.
How The Wall Street Journal and The Washington Post Handled Blocklists and Their Effects
Adweek's Elevate Brand Safety discussed 2020's impact on publisher advertising.
How Vans Authentically Uplifts Communities to Strengthen Brand Relationships
Ambassadors and partners ensure the message is told.