Portrait of Alexandra Carter

Alexandra Carter

Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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How Purpose-Driven Marketing Can Reignite Brand Connection 

Brand Purpose

How to harness the power of connecting passion and designing events around inclusion .

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The Future of Gaming Starts With 5G. Here’s Why

Mobile Gaming

According to Yvette Martinez-Rea, 5G will enable faster speeds, higher fidelity and higher quality, all altering how we stay connected and entertained

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Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox

Gaming

Insights From Vans and Roblox at Adweek's Elevate: Mobile Gaming summit.

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Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships

Mobile Gaming

Creating meaningful experiences for consumers that can result back to your vision is key.

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Former USTA President Katrina Adams on Growth Opportunities for Women in Sports

Women in Sports

Watch Episode 5 of Adweek's Most Powerful Women in Sports series.

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Adweek Spotlight: Entertaining the World

Platforms

Emerging trends among Gen Z and Millennials.

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Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Sports Marketing

Watch Episode 4 of Adweek's Most Powerful Women in Sports series.

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CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness

NexTech

To stand out in a sea of content, brands need to measure their Creative Quality Score.

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How McKinsey Is Approaching the Future of Connecting With Consumers

NexTech

According to partners Quentin George and Kelsey Robinson, the key to fueling tomorrow's growth is being prepared for the unexpected.

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Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership

NexTech

Although some things may go back to how they were before the pandemic, Sullivan and Levy agree that TV consumption is not one of them.