Portrait of Alexandra Carter

Alexandra Carter

Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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Consumers Demand and These Brands Deliver on Sustainability

Cannes Lions

Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and [...]

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TV Networks See Opportunity in Nielsen’s Pandemic Botched Audience Count

Programming & Performance

While still demanding answers on the measurement company's miscalculation.

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How The Wall Street Journal and The Washington Post Handled Blocklists and Their Effects

Media

Adweek's Elevate Brand Safety discussed 2020's impact on publisher advertising.

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How Vans Authentically Uplifts Communities to Strengthen Brand Relationships

Brand Marketing

Ambassadors and partners ensure the message is told.