Portrait of Alexandra Carter

Alexandra Carter

Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.

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Mediaweek Council Mulls Cookieless Future

Media

One step back, two steps forward.

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How Olipop Is Changing the Soda Recipe for Success 

Commerce

The co-founders say the future of CPG is functional as consumers become more health-conscious.

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Rebecca Minkoff on Navigating Burnout

Commerce

Rebecca Minkoff says navigating burnout starts with self-reflection.

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For Zappos, the Future of Ecommerce Revolves Around Curated Content

Commerce

The retailer is among the latest to join the mounting trend of authentically introducing new products to their followers via curated content.

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How Prima Is Leading the Wellness Space With Transparency and Education

Health and Wellness

Consumers' expectations are shifting beyond "clean" products.

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History-Making NFL Coach Lori Locust Talks Diversity in Sports

Women in Sports

She refers to her decision to pivot her career to football as a 'why not?' moment.

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It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok

Social Media Week

The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it’s doing so with enhanced storytelling on [...]

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