Alexandra Carter is a freelance writer for Adweek. With a background in TV news as a reporter and anchor, in 2020 Alexandra transitioned to creating digital content.
How Purpose-Driven Marketing Can Reignite Brand Connection
How to harness the power of connecting passion and designing events around inclusion .
Creating a Winning Brand Presence in the Metaverse: Insights From Vans and Roblox
Insights From Vans and Roblox at Adweek's Elevate: Mobile Gaming summit.
Molson Coors’ Secrets to Successful Sports Fantasy Gaming Partnerships
Creating meaningful experiences for consumers that can result back to your vision is key.
Former USTA President Katrina Adams on Growth Opportunities for Women in Sports
Watch Episode 5 of Adweek's Most Powerful Women in Sports series.
Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail
Watch Episode 4 of Adweek's Most Powerful Women in Sports series.
CreativeX’s Anastasia Leng on What Data from 1M Ads Reveals About Creative Effectiveness
To stand out in a sea of content, brands need to measure their Creative Quality Score.
How McKinsey Is Approaching the Future of Connecting With Consumers
According to partners Quentin George and Kelsey Robinson, the key to fueling tomorrow's growth is being prepared for the unexpected.
Google’s Tara Walpert Levy on What’s Driving a Shift in TV Viewership
Although some things may go back to how they were before the pandemic, Sullivan and Levy agree that TV consumption is not one of them.