Alexandra Braunstein
Alexandra Braunstein has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As an email strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers refine their email programs, resulting in more emails getting delivered to the inbox, improved subscriber engagement, and increased ROI.
4 Reasons to Decrease Email Frequency
As the saying goes, less is more — and nowhere is this ideology more relevant than with email marketing. As subscribers are becoming more sophisticated and expecting personalized brand experiences, [...]