Alex Perrin

Alex Perrin

Opinion Contributor
Alexander Perrin is vp, programmatic strategy at Adelphic, a Viant-owned people based DSP, where he is tasked with consulting key clients on how to make the most out of their marketing technology investments. He has a keen eye for the intricacies of data utilization and how brands and agencies can leverage best-in-class technologies to achieve marketing outcomes of the future.

What to Keep in Mind When Building an In-House Programmatic Team

Making it internal can save money and increase ROI.