Alex Lirtsman

Alex Lirtsman

Opinion Contributor
Alex Lirtsman is the founding partner and chief strategist of Ready Set Rocket, Alex oversees innovation and digital strategy for brands like Sweetgreen, Michael Kors, NBA, Lacoste, Seagram's Gin and Univision. Outside the office, he is an adjunct professor at Columbia University, New York University and Baruch College.

How Facebook Tricked Brands Into Giving Them Billions of Dollars

Budgets on the social media giant need to be better managed.