Portrait of Alanna Lynch

Alanna Lynch

Alanna Lynch is the CEO of The New York Times experience agency Fake Love. She is a passionate executive leader with a proven track record in driving radical transformation and growth of creative businesses. Prior to Fake Love, she was the interim CEO of The New York Times social storytelling agency HelloSociety and the managing director of Chandelier Creative.

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Why Instagram Influencers Are Being Swapped Out for More Authentic TikTok Creators

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Though they were idolized 6 months ago, audiences don’t relate to Instagram users' more lavish lifestyles anymore.