Adweek Content Studio

What Industry Leaders Are Saying About How People Watch Digital Video

From premium online content to the delivery of cable and broadcast programming via TV Everywhere, the market for digital video is surging. Timed to the NewFronts, we asked participants in […]

How Cable Providers Make Digital Video Work

Spectrum Reach will be hosting a NewFront on May 5, its first as a combined company. We spoke with David Kline, EVP of Charter Communications and president of Spectrum Reach, […]

Want to Know How Technology Really Empowers Marketers?

Technology might deliver more powerful insights than ever to brands, but those insights have to address the needs and concerns of real people—whether they’re individual consumers or a group of […]

How Restaurants Are Pioneering Digital Customer Experience

Imagine this: You’re driving the family to Grandma’s lake house for summer vacation. After six hours on the highway, the kids are rowdy and hungry, so you take the next […]

Why Customer Experience Can Make or Break Your Business

Buyers today, whether they’re consumers or businesses, are more informed, more savvy, and more selective than ever about the brands they choose. They’re telling brands: Don’t just sell me your […]

How to Put Music in Your Marketing Mix…the Right Way

Sure, it’s cool to get a big-name musical act to perform at your corporate event. But it’s much more effective to assemble a custom, one-off branded entertainment event that leaves […]