Adam Pierno

Adam Pierno

Opinion Contributor
Adam Pierno is the chief strategy officer at Santy where he has introduced a variety of new tools to uncover real insights on customer habits, which Santy has used to build precise strategies for numerous client campaigns. He is the author of "Under Think It."

How Brands Can Use Memes to Connect With Consumers in a New Way

They have to be brave enough to try, though.

How Social Metrics Can Lure Brands Into a Repetitive Rut

Likes and shares may boost brand confidence, but it won't lead to a larger audience.