Adam Pierno is avp marketing strategy at Arizona State University's Enterprise Marketing Hub. His new book, Specific, is about the ways modern brands learn from art, memes and urban legends.
When it comes to regulation, there is rarely time to act, but always the ability to overreact.
It isn’t intended to design a point of view; it is intended to communicate the absence of a point of view.
The web has changed from a boundless and free information superhighway to our current reality.
Boeing and advertisers on YouTube and Tucker Carlson Tonight have all recently dealt with this.
Brands have had to rework strategies to fit in this seemingly new climate.
Otherwise there's a risk of landing flat or isolating users.
They have to be brave enough to try, though.
Likes and shares may boost brand confidence, but it won't lead to a larger audience.