Adam Pierno Opinion Contributor @apiernoAdam Pierno is avp marketing strategy at Arizona State University's Enterprise Marketing Hub. His new book, Specific, is about the ways modern brands learn from art, memes and urban legends. Voice Changing Perception of E-Cigarettes Could Affect Other Industries When it comes to regulation, there is rarely time to act, but always the ability to overreact. Voice Facebook’s New Logo Is Neutral—and That’s the Point It isn’t intended to design a point of view; it is intended to communicate the absence of a point of view. Voice How the Internet Morphed Into a Space Run by the Agendas of Massive Corporations The web has changed from a boundless and free information superhighway to our current reality. Voice How Questionable Media and Political Affiliations Can Shape a Brand’s Response in the Face of a Crisis Boeing and advertisers on YouTube and Tucker Carlson Tonight have all recently dealt with this. Voice The Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics Brands have had to rework strategies to fit in this seemingly new climate. Voice How Specific Consumer Benefits Allow a Brand to Reach the Deepest Corners of Its Potential Audience Otherwise there's a risk of landing flat or isolating users. Voice How Brands Can Use Memes to Connect With Consumers in a New Way They have to be brave enough to try, though. Voice How Social Metrics Can Lure Brands Into a Repetitive Rut Likes and shares may boost brand confidence, but it won't lead to a larger audience.