How Ad Tech Can Tap Into Consumer Emotions to Drive Digital Sales
Programmatic
They need to start thinking like brand marketers.
How Click-to-Play Is Changing the Realm of Video Advertisements
Performance Marketing
It respects consumers while also putting them in control.
It’s Time to Swap ‘User’ for the More Personal ‘Consumer’
Brand Marketing
The impersonal term is being phased out by companies like Facebook, Microsoft and Square.
Respect the Moca: Mobile Casual Gamers Are 200 Million Strong but Largely Ignored
Brand Marketing
Game apps have grown 50% in 3 years. Are marketers noticing?