Accenture Interactive

How Brand Purpose Infuses Customer Experience

For today’s CMOs, the challenge is ensuring that brand purpose is reflected in brand experience.

4 Lessons in Marketing Agility from the Direct-to-Consumer Revolution

Speed and agility are giving today’s direct-to-consumer (DTC) upstarts a competitive edge over established brands.

Four Ways You’re Doing Personalization Wrong—and How to Get It Right

Today’s consumer landscape is overflowing with choices, and people often turn to third parties like influencers and media to get curated advice on everything from buying a new car to choosing a restaurant for dinner.

These Are the 4 Possible Career Paths for Every CMO Today

CMOs are at a crossroads. They have the opportunity to step up and help drive overall corporate transformation. Or they can maintain the status quo and see their overall influence decline.