How to Make the Most of First-Party Data
According to McKinsey, most companies are using only a fraction of the customer data in their possession. And it’s no wonder: First-party data is more relevant and cost-effective than data [...]
6 Ways to Make the Most of First-Party Data
Why are marketers struggling to make the most of their first-party data, and what can they do boost returns? Drawing on input from brands, agencies, tech providers and publishers, here [...]