Will M
How Celebrities Promote TV Shows On Facebook
Performance Marketing
Facebook Strategic Partnerships Lead for Music and Entertainment Charles Porch talked celebrities, fan engagement, and TV-show promotion with Variety Editor-in-Chief, Digital Andrew Wallenstein at the Variety Entertainment and Technology Summit [...]
6 Ways Facebook Exchange Changes Advertising
Performance Marketing
Facebook Exchange Partnerships Manager Josh Butler spoke about the social network's real-time-bidding ad exchange to media buyers, agency trading desks, and brand marketers at OMMA's Real-Time Buying summit in Century [...]
Facebook’s Social TV Group Hints At New Products
Performance Marketing
Facebook is launching a new content group to work with the film and television industries, and new products on the way will make non-friend and non-public data more available, which [...]
Social Gaming Network’s Acquisition Of Mob Science Continues Trend Away From Facebook-Only Social Games
Performance Marketing
Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a [...]
Google Research Shows Potential of Social Marketing at Movie Studios
Performance Marketing
YouTube movie trailers, social engagement campaigns and search engine marketing are increasingly critical to movie studios marketing new film releases, according to Google's newly released white paper, which shows how [...]
Is Instagram Dangerous for Kids?
Performance Marketing
A Change.org petition that explains the dangers of using Instagram for 13-17 year old users has collected 95% of the signatures needed to send a message to Instagram about protecting [...]
Influencer Marketing Tips from Digital Hollywood
Performance Marketing
Influencer marketing is a hot trend in social media. Read on for expert advice from the Digital Hollywood conference.
Social TV: Facebook Vs. Twitter Vs. Tumblr
Performance Marketing
Facebook has a perception problem in social television, where Twitter is entertainment's favorite platform.
Akimbo Card Deals Out New Ways To Send Money Via Facebook
Performance Marketing
A startup that creates innovative ways for groups to send money to each other, Akimbo, also enables Facebook users to easily share funds with their friends, with all transfers free [...]
Tablets Bringing Ad Dollars to App Developers
Performance Marketing
Ads on an iPad in Los Angeles on a Tuesday morning are more valuable than ads on a random smart phone at night in Indonesia. Should this guide your app [...]