Verve How to Get the Most Complete Picture of the Mobile Consumer A mobile device's movement provides key insight into consumer behavior. What Is the Tipping Point for AR/VR Adoption? Smarter, smaller, and more powerful devices will power the next great leap in digital experiences. How Location Data Reveals Consumers’ Mobile Moments It’s time for advertisers to start thinking about mobile in terms of location, location, location. That old adage is more relevant than ever. In “Pursuing the Mobile Moment,” a June 2017 […] Millennials? Gen Z? Let’s Call Them Mobile Prodigies When you've grown up with a mobile device as a natural extension of your very being, it's your first, not second, screen. Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV. The youngest of them would rather lose their wallet than their smartphone.