Trevor Jensen

SW Bell Is on a TV Foray Into Home Security Mart

Southwestern Bell is attempting to leverage its name recognition in the marketplace to sell its new home security systems to consumers who previously would not have considered such a service. […]

Milwaukee’s BVK/McDonald Triumphs In Iowa and N.J. Healthcare Account Reviews

Milwaukee’s BVK/McDonald has been chosen by Iowa Health System for its $2.5 million account, following a review. The healthcare specialty shop was also selected, after a separate review, to be […]

A-B Turns Off Retainer Tap At 4 Agencies

Anheuser-Busch has pulled brand retainer fees from four agencies including The Glennon Co. in St. Louis, whose Michelob business was shifted to The Leap Partnership here, sources said. Also losing […]

IEC Account Still Up for Grabs

At least three contenders remain in the running for Interstate Energy Corp.’s $2-3 million account, sources said last week. The agencies vying for the business–a Madison, Wis.-based consolidation of three […]

Iowa Health Network Talks To 4 Shops

CHICAGO-Iowa’s largest healthcare network is considering four agencies, including the incumbent, to handle its $2.5 million advertising account. The contenders for the Iowa Health System business are the incumbent, Creswell, […]

Outdoor Firms Battle Ban

CHICAGO-Four outdoor advertising companies may team with the local ad federation to fight a Chicago ordinance banning billboards and posters for cigarettes and alcohol. Eller Media, Outdoor Systems, Whiteco Outdoor […]

Miller Centralizing Control Of Promotional Spending

CHICAGO-Executives at Miller Brewing’s headquarters are asserting greater creative control over sponsorships and promotions in an effort to establish more consistency between events and national ad campaigns, sources said last […]

One From the Heart: Hal Riney & Partners Gives Kinko’s the Human Touch in a New Series of TV Spots

Kinko’s attempts to show its human side in the latest extension of the chain’s “New way to office” campaign from Hal Riney & Partners/Heartland based here. The yearlong campaign breaks […]

Jockey Reopens Review to 2 More Agencies

Two late entrants have emerged as contenders in the review for the creative portion of Jockey International’s $10-15 million account. Wells BDDP in New York and Martin/Williams in Minneapolis have […]

SBC Puts $60 Mil. Media Business in Review

SBC Communications is reviewing its estimated $60 million media buying account, having grown dissatisfied with the performance of D’Arcy Masius Benton & Bowles in St. Louis, sources said. DMB&B in […]