Tom Doctoroff
Why Traditional Media Isn’t Dying, and 4 Other Myths of the Digital Era Dispelled
Brand Marketing
"We are no longer creative people. We are inventors!"
Did China Rediscover Its Soul?
Brand Marketing
In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself. “Will the [...]
China’s Challenges
Brand Marketing
We have a trick. When we want to impress China’s glorious opportunities upon colleag-ues from abroad, we take them to M on the Bund, a glitzy restaurant where power players [...]