Why Traditional Media Isn’t Dying, and 4 Other Myths of the Digital Era Dispelled

Brand Marketing

By Tom Doctoroff

November 11, 2014

"We are no longer creative people. We are inventors!"

Did China Rediscover Its Soul?

Brand Marketing

By Tom Doctoroff

August 18, 2008

In my 2005 book, Billions: Selling to the New Chinese Consumer, I asked whether the Middle Kingdom would summon enough courage to show the best side of itself. “Will the [...]

China’s Challenges

Brand Marketing

By Tom Doctoroff

January 30, 2006

We have a trick. When we want to impress China’s glorious opportunities upon colleag-ues from abroad, we take them to M on the Bund, a glitzy restaurant where power players [...]