Todd Wasserman


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    MillerCoors Adds Hipcricket to Roster

    Brand Marketing

    MillerCoors has inked a deal with Hipcricket to become its exclusive mobile marketing and advertising partner. Hipcricket signed a three-year contract to develop and execute all mobile marketing efforts in [...]

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    Snuggie’s Back and In On the Joke

    Brand Marketing

    Attention hipsters planning to give an “ironic” Christmas present this year: Snuggie is in on the joke, too. The blanket with sleeves, which became a punchline in early 2008, is [...]

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    Chevy Puts Pandora on Cruze Control

    Brand Marketing

    Chevrolet is taking over Pandora today (Nov. 10) in what may signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than [...]

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    Chevy Puts Pandora on Cruze Control for a Day

    Digital

    Chevrolet is taking over Pandora today in what could signal the online music service’s entry into the big leagues of corporate sponsorship. The site/app, which claims more than 65 million [...]

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    Toys”R”Us Launches Mobile Coupons

    Brand Marketing

    Toys”R”Us is playing in the mobile space. The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read [...]

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    Domino’s Caught in NYTimes Cheese Storm

    Brand Marketing

    It’s enough to give the marketers at Domino’s heartburn. The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on [...]

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    Chevy Intros ‘Runs Deep’ Tagline

    Brand Marketing

    Chevrolet is breaking a new campaign tonight (Oct. 27) during the 2010 Major League Baseball World Series, with the theme “Chevy Runs Deep.” The campaign, the first by Goodby, Silverstein [...]

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    Chevy to Bow ‘Runs Deep’ Line

    Brand Marketing

    Chevrolet is breaking a new campaign tonight during the 2010 Major League Baseball World Series, with the theme “Chevy runs deep.” The campaign is the first major push for the [...]

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    Boycott This!

    Brand Marketing

    It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland. A yearlong attempt to have advertisers [...]

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    Why Glenn Beck Will Win

    TV / Video

    It seemed like a good idea: To get a program canceled, go after the advertisers. But such logic doesn’t seem to apply in Murdochland. A yearlong attempt to have advertisers [...]