Tanya Irwin

Catera Gets New Tag

“Think zig” replaces “The Caddy that zigs” as the tagline for Cadillac Catera in a new campaign from D’Arcy Masius Benton & Bowles in Troy, Mich., that breaks March 8. […]

Chevy Promo Offers Hoop Dreams

NCAA Tournament Tie-In Puts Forth Silverado as the Grand Prize DETROIT–General Motors’ Chevrolet division is teaming with Sports Illustrated to sponsor the “ultimate fantasy college basketball tournament,” which includes a […]