Tanya Irwin


Alcone Adds Dodge to Chrysler Chores

DETROIT DaimlerChrysler’s Chrysler Group has consolidated its merchandising efforts at Omnicom Group’s Alcone Marketing Group, according to a Chrysler representative.The Irvine, Calif.-based sales promotion agency, which has had the Jeep […]

Hummer Takes a New Turn

DETROIT General Motors’ Hummer unit is exiting the launch phase for its H2 and “evolving” the creative to emphasize the vehicle’s distinctive personality, said Liz Vanzura, Hummer advertising director.“You really […]

H2’s a Blast in Video Showdown

DETROIT Modernista! uses nostalgic video game imagery and “evolving” creative in new TV spots for the launch of General Motors’ Hummer H2, said Liz Vanzura, Hummer advertising director.“You really couldn’t […]

Wunderman Names Leader for Irvine

DETROIT Dan Olson has been promoted to managing director of Young & Rubicam’s Wunderman division in Irvine, Calif., an agency representative said. He replaces Laurie Null, who has left the […]

Kmart Shifts Ad Duties to Its CIO

DETROIT Kmart has shifted its advertising and marketing responsibilities to Karen Austin, its chief information officer, a company representative said.Barbara Firment, 51, who was promoted less than a year ago […]

McCann Intros Buick’s Rainier SUV

DETROIT McCann-Erickson launches a campaign for the new Buick Rainier sport utility vehicle on Wednesday with a promotion featuring golfer Tiger Woods.Called “Tiger Trap,” the promotion includes a 30-second TV […]

BBDO Adds Car Pro

DETROIT Omnicom Group’s BBDO has strengthened the creative leadership at its Detroit office.Cameron Day joined the Troy, Mich., agency in late May as Chrysler brand creative director, duties that were […]

GM Shuffles Brand Ad Execs

DETROIT General Motors is shifting its advertising directors around in moves that add a position for Chevrolet.Kim Kosak moved on June 1 from director of advertising and sales promotion at […]

Day in Chrysler CD Post at BBDO

DETROIT Former GSD&M creative director Cameron Day has joined Omnicom Group’s BBDO as Chrysler brand creative director, BBDO said.Day will handle duties that were previously the responsibility of Bill Morden, […]

JWT’s Cordner Resets Ford Lineup With 2 New CDs

First major hires part of effort to give creatives more responsibilityJ. Walter Thompson Detroit co-president Tom Cordner is bringing in a pair of creatives he worked with at Team One […]