Tanya Gazdik


APL In Danger On GM’s Onstar Account

General Motors may soon remove creative responsibilities for its OnStar navigation system from Ammirati Puris Lintas, sources said. GM has already asked Campbell-Ewald Advertising in Warren, Mich., to create a […]

Hush Puppies Walk From Bozell

Bozell Worldwide and Wolverine World Wide parted ways last week, ending a six-year relationship that included award-winning work by the agency for the shoe company’s Hush Puppies brand.Rockford, Mich.-based Wolverine […]

Olds, ABC Start Something

Alero Giveaway Program With Retailers Is Launched DETROIT–General Motors’ Oldsmobile division today begins an Alero giveaway promotion with ABC that the automaker and network claim is the largest automotive sweepstakes […]

Don Coleman Moving Toward Full-Service Goal

African American Shop Adds Promotions, Expands PR Unit DETROIT–Don Coleman Advertising has moved toward its goal of offering a full array of marketing services with the creation of a formal […]

Alero Begins Olds’ Minority Push

Tie-In With ABC Also Planned for New Model’s Launch Campaign DETROIT–A plan by General Motors’ Oldsmobile division to develop targeted minority marketing efforts for all of its models will begin […]

Is It a Bird? Is It a Plane? No, It’s a Jeep!

Chrysler Corp. will launch an estimated $100 million campaign next month for its Jeep Grand Cherokee sport utility vehicle with the bold claim that Superman drives one. The “Jeep. There’s […]

Jeep Has Grand Plans

Chrysler Corp. next month launches a $100 million campaign for its Jeep Grand Cherokee sport utility vehicle with the bold claim that it’s what Superman drives. The “Jeep. There’s only […]

2 Agencies Share Ford Museum

Irma S. Mann, Perich to Work in Tandem DETROIT–Henry Ford Museum & Greenfield Village, Dearborn, Mich., has asked Perich + Partners in Ann Arbor, Mich., to join with Boston agency […]

DMB&B Builds Creative Ranks

D’Arcy Masius Benton & Bowles’ Troy, Mich., office is augmenting its creative staff as part of an increased emphasis on new business development.While its new business unit has traditionally been […]

Martha Stewart Goes To College

Kmart Spot Touts Back-To-School Linens DETROIT–Kmart this week is launching a 30-second TV spot that for the first time targets its Martha Stewart Everyday collection to returning college students and […]