Tanya Gazdik


Chrysler Plans Post-Merger Ads

Agencies for Chrysler Corp. and Daimler-Benz are preparing a joint advertising campaign heralding the automakers’ merger, while Chrysler is considering scrapping its “Great cars. Great trucks” corporate series. Jodi Armstrong, […]

Joint Mercedes, Chrysler Ads In The Works

Agencies for Chrysler Corp. and Daimler-Benz are preparing a joint ad campaign heralding their merger, while Chrysler is considering scrapping its “Great cars. Great trucks” corporate series. Jodi Armstrong, Chrysler […]

Sneak Peek for Protege

Doner Gives Sedan ‘Hip and Funky’ Appeal DETROIT–W.B. Doner & Co. is positioning Mazda’s 1999 Protege as a “hip and funky” accessory for a younger audience in the first effort […]

Gerber Feeds ’99 Direct Mail Work To C-E

C-E Communications has been tapped by Gerber Products Co., the country’s leading producer of baby food, to design and execute a direct mail campaign running through 1999. Fremont, Mich.-based Gerber […]

Bozell Gets Certified

At the behest of its largest client, Chrysler Corp., Bozell Worldwide’s Southfield, Mich., office has received ISO 9001 registration, which certifies that a company has fully documented business processes resulting […]

Ford Signs Magazine Deals

Ford Motor Co. has inked separate multiyear, multimillion dollar deals with Time Inc. and Hachette Filipacchi Magazines that go beyond traditional ad page commitments, said David Ropes, Ford’s director of […]

Ford Changes Its Fees

While Ford Motor Co. may be the first of the automakers to completely eliminate commission-based compensation deals with its agencies for the $1 billion it spends annually on advertising, its […]

DMB&B Mixes Attitude, Frugality For Sunfire

Hendrix’s ‘Fire,’ A New Tagline Aim Pontiac Sedan At Target Buyers DETROIT–D’Arcy Masius Benton & Bowles targets the young car buyer with an adventurous spirit but limited cash flow in […]

Phar-Mor Backs New Stores

Yaffe & Co. this week launches a branding campaign for Phar-Mor’s renovated “Super Phar-Mor” drugstores, the chain’s first such effort in about five years, as it continues its repositioning. The […]

Hush Puppies Walk From Bozell

Bozell Worldwide and Wolverine World Wide parted ways last week, ending a six-year relationship that included award-winning work by the agency for the shoe company’s Hush Puppies brand.Rockford, Mich.-based Wolverine […]