Tanya Gazdik

Buick Bows Hispanic Century Ads

McCann, VR&M Combine on a New TV Spot, Auto Show Video DETROIT–General Motors’ Buick division is launching its first Hispanic marketing effort with a Spanish-language campaign focusing on the Buick […]

Doner Animates for Blockbuster

Santa Gets Japanese Styling in TV, Print Campaign for the Holidays DETROIT–W.B. Doner & Co.’s holiday campaign for Blockbuster, breaking today, has Santa and a sleigh, but gets away–far away–from […]

DaimlerChrysler Readies for ‘Day 1’

Bozell, Springer & Jacoby’s Global Campaign to Break Nov. 18 DETROIT–Chrysler Corp. and Daimler-Benz AG’s Nov. 17 merger will be followed by a three-week print and direct mail advertising blitz […]

DaimlerChrysler Introduces Itself

Automaker Beginning a 3-Week Post-Merger Ad Blitz This Week DETROIT–Chrysler Corp. and Daimler-Benz AG officially become one on Nov. 17, with a three-week print and direct mail advertising blitz set […]

JWT Forms New Unit

J. Walter Thompson has created a new corporate unit, Automotive Retail Marketing Inc., that has been named agency of record for all of Ford’s emerging “auto collection” dealerships across the […]

Doner Putting U.S. Cellular In A Holiday Mood

Telecom Company Makes Its First Christmas Cell Phone Sales Call DETROIT–United States Cellular this week breaks its first holiday-themed campaign with new broadcast work from W.B. Doner & Co. A […]

Blockbuster Loyalty Put To Test

Sawbuck Brings Questions, Rental Breaks To Participants DETROIT(Eth)Blockbuster Entertainment is testing a consumer loyalty program called Blockbuster Rewards in 10 cities and plans to roll it out nationally early next […]

Doner Zeroes In For Detroit Medical Center

A Single Hospital, Not System, Gets Push In Latest Work DETROIT(Eth)A new campaign for the Detroit Medical Center from W.B. Doner & Co., Southfield, Mich., is for a single hospital […]

Blockbuster: Is Everyone Happy?

Blockbuster Entertainment of Dallas is testing a customer loyalty program for its video stores in 10 U.S. cities and plans to roll it out nationally early next year, sources said. […]

JWT Reshapes Ford Account Team Overseas

J. Walter Thompson is restructuring how it services its Ford Motor Co. business outside the U.S. in order to give more attention to all three brands: Ford, Jaguar and Mazda, […]