Tanya Gazdik

In Last Review, Chicago Chevy Finishes Strong

DETROIT-General Motors has completed its Chevrolet division regional reviews for dealer advertising business, selecting Strong Automotive Merchandising in Birmingham, Ala., to handle the territory surrounding metro Chicago. Strong prevailed over […]

GM Signs Olympic Agreement

General Motors’ multiyear Olympic sponsorship deal offers significant marketing opportunities for all its car and truck brands, according to a top GM marketing official. But it does not mean an […]

Oldsmobile Bonds With Buyers

DETROIT-Trying to get beyond the clutter of automaker rebate offers, General Motors’ Oldsmobile division is testing a promotional offer by national agency Leo Burnett, Chicago, including TV, radio, newspaper and […]

New Michigan HMO Selects 2 Finalists in Agency Search

DETROIT-CareAmerica Michigan, a fledgling health maintenance organization based in Southfield, Mich., has chosen two finalists in a review of its $2 million account. Contenders for the assignment are Mars Advertising, […]

McCann Hires John Barczyk To Oversee GMC

DETROIT-McCann-Erickson in Troy, Mich., the national agency for General Motors’ Buick and GMC brands, has lured away a longtime employee from a sister Interpublic Group agency, Campbell-Ewald Advertising, to head […]

Bozell and Taco Bell Reunite for Promotion Tying Fast-Food Chain and Jeep Wrangler

Bozell Worldwide’s Southfield, Mich., office is proceeding with a promotional assignment from Taco Bell even though the creative portion of the national account moved from the agency’s Costa Mesa, Calif., […]

D’Arcy Masius Benton & Bowles Reshapes Cadillac Account Team and Assignments

DETROIT-D’Arcy Masius Benton & Bowles, Troy, Mich., is adding several key players on its General Motors’ Cadillac division account, as well as changing the structure of the group, according to […]

Burnett Adds Intrigue to Olds

DETROIT-The splashy campaign for General Motors’ Oldsmobile division’s all-new Intrigue, breaking in movie theaters this Friday, is a hint of things to come, said Oldsmobile advertising manager Mike Sands. The […]

SAS Loses Bulk of Its GMC Jobs

DETROIT-SAS Partners is closing three of its regional offices after losing the bulk of the assignments it handled for General Motors’ Pontiac-GMC division dealers, an agency executive confirmed last week. […]