Tanya Gazdik

Chrysler Creative Gets To Work

Bozell Worldwide’s new associate creative director Gary Johnston didn’t waste any time making his mark at the agency. Since joining the Southfield, Mich., shop late last year, Johnston has overseen […]

Doner, M&C Face Off for BP Amoco

BP Amoco in London is conducting a review for a new line of clean fuels that is likely to dominate its European ad spending, sources said. The contenders for the […]

Ross Roy Wins a Round

DaimlerChrysler Consolidates Global Catalog Work DETROIT–While DaimlerChrysler executives continue to consider whether or not to consolidate media buying duties with Omnicom Group or a Bozell Worldwide-CIA team, Omnicom-owned Ross Roy […]

Doner Takes Control of Goodrich

Print Campaign Unifies Tire Pitches to Consumers, Enthusiasts DETROIT–Michelin North America’s B.F. Goodrich Tires unit is launching a print campaign for a new brand of tire that it claims is […]

Moms Back Minivan

Ford Motor Co. is gearing up for the spring selling season, prime time for moving minivans, with a new campaign for its Ford Windstar. Two 30-second spots break today on […]

A&P to Offer Good Living Through Mars

Seeking to provide its customers with “added value,” the A&P grocery store chain in May will begin offering a new magazine, Good Living, published by Mars Advertising in Southfield, Mich. […]

Mazda Campaign Extending to New Models

Doner Spots Continue ‘Get In. Be Moved’ as Positioning Theme DETROIT–Mazda North American Operations is extending its “Get in. Be moved” campaign to two new models–the ’99 Millenia and 626. […]

Brogan Ads Sell Michigan To Businesses

Brogan & Partners here is preparing a multifaceted campaign aimed at getting out-of-state businesses to consider relocating or expanding in Michigan. Two 30-second TV spots, two 60-second radio spots and […]

GM Expands Concept:Cure

Cancer Fundraising Effort Gets First TV Exposure DETROIT–General Motors for the first time is taking Concept:Cure, its 3-year-old breast cancer fundraising initiative, to TV. Five 15-second spots created by Harris […]

Olds Spreading Alero Tag

‘Start Something’ Line Will Appear in All Model Ads DETROIT–General Motors’ Oldsmobile, which hasn’t used a divisional tagline in several years, will adopt the “Start something” line, developed last year […]