Steve Mcclellan


CBS Latest Network to Stream Shows on Netflix

CBS has signed a deal with Netflix to allow certain TV shows in its extensive library to be streamed as part Netflix’s new subscription streaming plan. The deal goes into […]

Di Como Gets $7.6 Billion Vote of Confidence From Unilever

Unilever has promoted Luis Di Como to svp of global media, a post in which he will oversee placement of the company’s roughly $7.6 billion in annual worldwide advertising and […]

Aunt Jemima Deconstructs the Pancake (and More)

You know what they say about sausage—the end result might be great (if you like sausage), but it’s probably best to avoid watching how it’s made or you’ll likely lose […]

Sheen, Two and a Half Men Returning in February?

It looks like hit CBS Monday night sitcom Two and a Half Men will return from hiatus at the end of February with four more episodes, before wrapping for the […]

Billboard Music Awards Lands on ABC

The 2011 Billboard Music Awards will air May 22 on ABC live from the MGM Grand in Las Vegas in partnership with the Las Vegas Convention and Visitors Authority, the organizers said today.

CBS’ Moonves: ‘We Expect Great Things This Year’

Boosted by strong advertising demand and with growth contributions from every sector of the company, CBS reported an 11 percent fourth-quarter revenue gain (compared to the prior year period) to […]

UniGroup Awards Media Duties to TargetCast

TargetCast, the independent New York shop, has won media planning and buying duties for moving company UniGroup Inc., the client has confirmed. UniGroup’s subsidiaries include United Van Lines and Mayflower. […]

Wieser Leaves Interpublic for Simulmedia

Brian Wieser, Interpublic Group’s top forecaster, has left to become CMO at targeted TV ad service Simulmedia, the companies confirmed today. Wieser joined IPG in 2003 and held the top […]

MediaVest Planning Star Kaplowitz Jumps to MEC

Marla Kaplowitz, a star planning executive at Publicis Groupe’s MediaVest—she was managing director on the shop’s Procter & Gamble account—has defected to WPP’s MEC where she has been named president, […]

MediaVest Star Planner Kaplowitz Jumps to WPP’s MEC

Marla Kaplowitz, a star planning executive at Publicis Groupe’s MediaVest—she was managing director on the shop’s Procter & Gamble account—has defected to WPP Group’s MEC where she has been named […]