Steve Mcclellan

Starcom Elevates Muszynski to CEO

NEW YORK John Muszynski has been named chief executive officer of Publicis Groupe’s Starcom USA, the agency said.He continues to report to Renetta McCann, CEO of Starcom Mediavest Group.Muszynski, 46, […]

Fox Sells All Slots on Super Bowl

NEW YORK Three days before the big game, Fox confirmed it has sold all available TV commercial slots on Sunday’s Super Bowl. All told, 59 ads will run during the […]

Initiative Names Chief Strategist

NEW YORK Interpublic Group’s Initiative Worldwide said it tapped Mike Tunnicliffe for the newly created position of North American chief strategic officer.Tunnicliffe, a 25-year media industry veteran, will report to […]

At Least 5 Shops Chase $45 Mil. ESPN Media

NEW YORK ESPN is preparing to meet with at least five agencies as the client reviews the media portion of its estimated $45 million ad account, according to sources.Contenders include […]

Does The Web Know Which TV Shows Will Be Hits?

Say you buy TV ads for some of the world’s biggest advertisers, and you’re about to enter negotiations with the networks to purchase time in upcoming midseason shows. How valuable […]

Mediaedge:cia Names Broadcast Director

NEW YORK WPP Group’s Mediaedge:cia said it has enlisted Gibbs Haljun as managing partner and director of broadcast.Haljun succeeds Fred Dubin, who earlier this week was named managing partner and […]

Super Bowl And Women: A Not-So-Odd Couple?

Forget about mass eyeballs and huge numbers of men. One newcomer to Fox’s Super Bowl XXXIX is setting its sights on an unlikely Big Game target: women. Female-targeted ads are […]

PHD’s Mears To Lead Its Account Planning

Understanding a consumer’s lifestyle, not just media usage or preference, is fast becoming a major positioning for media agencies. Omnicom Group’s PHD USA is the latest to upgrade in that […]