Steve Lanzano

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Nielsen, Heal Thyself

Brand Marketing

What can be done about the Nielsen Company? That’s a question that increasingly comes up in my conversations with both broadcasters and advertisers. The level of mistrust swirling around the [...]

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Opinion: Nielsen, Heal Thyself

Brand Marketing

What can be done about the Nielsen Company? That’s a question that increasingly comes up in my conversations with both broadcasters and advertisers. The level of mistrust swirling around the [...]