Stephen A. Booth
IQ News: Net-Enabled TV Recorder to Ship in Fall
Brand Marketing
The much-bruited PC-TV convergence might be entering U.S. homes by the back door – specifically, a hard disk digital video recorder (DVR) with Internet access, interactive TV functions and an [...]
IQ News: I Want My ITV
Brand Marketing
As interactive TV technology improves, programmers and advertisers learn the possibilities. The sheer volume of press about interactive TV during last week’s National Association of Broadcasters convention seemed to deflect [...]
IQ News: Cool Tool Interactions In Jeopardy!
Brand Marketing
How Mixed Signals Plays With the VBI Besides broadcasters, several other entities stand to benefit from the much-hyped online versions of Jeopardy! and Wheel of Fortune that began when the [...]