Stephen A. Booth


  • This is a Profile

    IQ News: Net-Enabled TV Recorder to Ship in Fall

    Brand Marketing

    The much-bruited PC-TV convergence might be entering U.S. homes by the back door – specifically, a hard disk digital video recorder (DVR) with Internet access, interactive TV functions and an […]

    This is a Profile

    IQ News: I Want My ITV

    Brand Marketing

    As interactive TV technology improves, programmers and advertisers learn the possibilities. The sheer volume of press about interactive TV during last week’s National Association of Broadcasters convention seemed to deflect […]

    This is a Profile

    IQ News: Cool Tool Interactions In Jeopardy!

    Brand Marketing

    How Mixed Signals Plays With the VBI Besides broadcasters, several other entities stand to benefit from the much-hyped online versions of Jeopardy! and Wheel of Fortune that began when the […]