Sonja Hegman Andras Facebook Engineers Kill iOS Bug, Reduce Crash Rate by 50% Facebook engineers have solved a long-term mobile bugging issue in iOS, reducing its crash rate by more than 50 percent. According to the company’s engineering blog, one of mobile’s top crashes was in the Apple Core Data system. The team received the crashes into a report analyzer, but it took months for them to create the correct approach to the problem. Attentive.ly Becomes First Complete Social Marketing Tool for Enterprises Struggling to beat Facebook’s algorithm to garner more organic views for your posts? A new tool by Attentive.ly designed specifically for audience targeting for enterprise organizations could help. Sailthru Integrates with Custom Audiences Sailthru, a customer interest-based automated personalization platform, announced today that the company has integrated Facebook's Custom Audiences into its technology.