Sloane Lucas


IQ News: Do You Foofoo?

New Site Aims High –A consumer site launching this week will attempt to separate newly established yuppies from their fledgling stock portfolios. Called Foofoo.com, it merges content from tony magazines […]

IQ News: EGames Plays Online Ad Card with Conducent

PC games publisher eGames has inked a deal with technology firm Conducent to imbed Conducent’s proprietary ad-serving technology into the game company’s various download and retail game offerings. The game […]

IQ News: HomePoint.com Plans To Launch Rebranding Effort

HomePoint.com this week breaks an $8 million print and radio effort to introduce its new positioning to online shoppers. The campaign, its first national effort, features actor Martin Mull and […]

IQ News: ECommercial Lands Fantasy Assignment

Web technology firm eCommercial.com inked a three-year deal to craft Net campaigns for Stan Lee Media, an Internet-based multimedia production company founded last November by comic book legend Stan Lee. […]

BuyItOnline.com Targets Merchants, Affiliates

BuyItOnline.com this week launches a new affiliate program to lure sites into building links to its e-commerce arena. BuyItOnline.com is an aggregate shopping site of some 115 merchants that allows […]

IQ News: AdOutlet.com Enters

Online Ad-Selling Fray AdOutlet.com today starts offering media buyers and publishers another real-time, online discount media buying venue to rival competitors like AdAuction.com. Its site goes live today, claiming 3,000 […]

IQ News: Honda to Sponsor Syndicated Content

Studio One Networks this week will offer sponsored, syndicated content with Honda as a charter sponsor. The first two “programs,” Driving Today and Gamers Today, will run on portals and […]

IQ News: BookmarksPlus Aims For Roaming Web Users

BookmarksPlus, a free service that will allow registered users to access their online bookmarks from any computer terminal, launches today. “We felt the Internet was ready for a surfer’s paradise,” […]

IQ News: ConsumerNet Markets E-Mail Advertisements

ConsumerNet, an online database management and direct marketing firm, this week begins offering its clients an upgraded version of IceIX (“Ice-Nine”), a proprietary technology the company licenses from Boston-based AdTools […]

IQ News: Factpoint to Offer Web

Content Certification Today marks the official launch of Factpoint, a Burlington, Mass.-based firm which in June will offer what it dubs the Content Certification Suite, a software product that helps […]