Sloane Lucas


IQ News: Imandi.com Seeks Shop For $15-20 Mil. Account

Ten unidentified agencies will vie for the $15-20 million ad account of imandi.com, a relatively new site that allows users to request services and products and then sit back and […]

IQ News: Taking Care Of Business

Business-to-business is the next e-commerce wave. While Amazon.com, CDNow and Gap.com are staking out territory in consumer e-commerce, a growing number of sites are targeting the burgeoning business-to-business online market […]

IQ News: WongDoody Crafts Effort for Event411.com

West Coast hot shop WongDoody today launches a national campaign for Event411.com, a resource for hosts and guests planning individual or organizational events. Visitors can click on everything from award […]

IQ News: J&B Launches New Site To Spur Scotch Drinkers

Liquor distributor Schieffelin & Somerset is hoping JWT Digital will help jump-start the lagging Scotch category with a new site for its J&B brand. The site launched last week, supporting […]

IQ News: Company Plots Virtual Currency for Teens

A new San Francisco-based Internet company, Cybermoola, is looking to help credit-crunched teens to buy things on the Web without a credit card. Cybermoola cards, which function similarly to the […]

IQ News: Bolt Swings Open Doors To Online Mall

Teeny boppers can shop around the clock starting today when Bolt.com’s new store officially opens for business. The New York-based teen site began beta testing the Web shop last week, […]

IQ News: Flooz.com Names “Guru,” Revamps Site

Things are afoot at Flooz.com, where last week the site unveiled a new look, went into production for its first TV campaign and tapped James Glicker to the high-falooting title […]

IQ News: KPE Sweetens Deal With Starburst Game

Silicon Alley shop KPE is supporting M&M/Mars’ new Starburst Hard Candies marketing effort with an interactive game that also takes advantage of the Internet’s word-of-mouse abilities. The game, dubbed Mini […]

IQ News: Affiliation Networks To

Re-Emerge as Dotcom Affiliation Networks this week will shed its somewhat mundane moniker for what it feels is a more jazzy dotcom title. Re-christened as Snowball.com, the San Francisco-based content […]

IQ News: Lycos, mySimon Tout New User Guides

Search powerhouse Lycos and shopping bot mySimon both inked deals with Active Research which they hope will not only provide added value and much coveted stickiness to their sites, but […]