Shiv Singh

Shiv Singh

Opinion Contributor
Shiv Singh is the co-author of the new book Savvy – Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era. He is a former Visa and PepsiCo senior marketer, has his own marketing consultancy, sits on the board of directors of a Fortune 500 company and has been ranked by Adweek as a Top 50 marketer (#11).

Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey

We have to be better than the ‘fake it till you make’ mindset.

Academia Meets Social Marketing

Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there’s a new imperative to look towards […]