Sharon Spielman

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Setting a New Table

Brand Marketing

Reading Adweek’s Agency Report Card issue I was happy to see that agencies have really upped their creative product, as evidenced by most of the comments in that category. But [...]

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The Talent Show

Brand Marketing

Advertising-agency executives often lament that their clients place a high premium on the advice they receive from outside consultants. Why? Client companies understand that they may not have a full [...]