Sharon Spielman
Setting a New Table
Brand Marketing
Reading Adweek’s Agency Report Card issue I was happy to see that agencies have really upped their creative product, as evidenced by most of the comments in that category. But [...]
The Talent Show
Brand Marketing
Advertising-agency executives often lament that their clients place a high premium on the advice they receive from outside consultants. Why? Client companies understand that they may not have a full [...]