Seth Simons

How Mobile Drives People-Based Marketing

Have cookies finally crumbled? Once the centerpiece of digital ad campaigns, they have quickly become insufficient in a world where customer experience is segmented across an array of platforms—which may or may not even support this kind of tracking data. That's why the name of the game is now people-based advertising.

The Future of Video Will Not Be Televised, It Will Be Personalized

Last year, the luxury automaker Lexus launched a single ad campaign that involved more than one thousand individual videos.

These Brands Are Killing the Wearables Game in Brazil

It’s safe to assume that many athletes competing in Brazil trained extensively with the help of GPS watches, heart rate monitors, connected garments or other wearable technologies. And while the […]