Seema Nayya

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    Top marketers push into private label — Keebler is Latest Packaged-Goods Firm To Enter Rapidly Growing Arena

    Brand Marketing

    NEW YORK–Nestle, Heinz, Kraft, Campbell and now Keebler. The roster of branded companie…Private label accounts for 18% of total packaged-goods unit sales, up from 15% five years ago. Loss of […]

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    Colgate gets Irish up

    Brand Marketing

    Personal products promises. to be a lucrative business for Colgate-Palmolive in 1993. Colgate plans to increase media ad spending by several million dollars as part of a 10% overall ad […]