Scott Johnson


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    Why Most ROI Models Are Wrong

    Performance Marketing

    People don’t like ads. Any measurement of advertising ROI that fails to take this into account is fundamentally flawed. This is because the cost of running a campaign is no [...]

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    BK Redux: Fool’s Errand

    Brand Marketing

    Subservient Chicken was boring. There, I said it. xxxx A fair number of people will react as if I just tore a page out of Ogilvy on Advertising and blew [...]

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    Lies And Entertainment

    Brand Marketing

    People don’t lie more than they used to. Lies have just become better at propagating themselves. Before the Internet, people said, “Don’t believe everything you read.” Today, people—at least the [...]