Sarah Jones
Pagano Speaks For Animals In Campaign
Brand Marketing
BOSTON-Pagano Schenck & Kay has created a pro bono campaign for the Boston-based World Society for the Protection of Animals that hopes to draw attention to the plight of circus [...]
Stumbling Heater Bows Redhook Ads
Brand Marketing
BOSTON-Amid speculation that it’s on the selling block, Heater Advertising this week will break a campaign for Redhook Ale. Founder Bill Heater, whose 6-year-old agency has recently lost assignments from [...]
WCS Orchestrates Steinway Effort
Brand Marketing
Elegant visuals and minimal copy comprise the score for Wallwork Curry Sandler’s first campaign for Steinway & Sons in more than two years.A series of print ads feature close-ups of [...]
Mullen to Share Rewards of $40-50 Mil. Sale
Brand Marketing
BOSTON-Last week’s sale of Mullen to the Interpublic Group of Cos.’ Lowe Group ends founder Jim Mullen’s quest to find a buyer and spreads the proceeds from the sale to [...]
Losses Loom at Heater
Brand Marketing
BOSTON-Heater Advertising, one of the region’s premier creative resources, last week lost its national assignment from Reebok International and faces a possible review for Priceline.com. The Boston boutique was dropped [...]
Mullen: “A Dream Fulfilled’
Brand Marketing
Agency Completes Sale to IPG-Owned Lowe Group BOSTON-Last week’s sale of Mullen to the Interpublic Group of Cos.’ Lowe Group ends founder Jim Mullen’s quest to find the “right buyer” [...]
Nail Recasts Alperts to a Younger Set
Brand Marketing
BOSTON-Looking to update its image and increase its market share, Alperts Furniture last week unveiled a broadcast campaign created by Nail. The Providence, R.I., creative boutique shot five 30-second TV [...]
Mullen Resigns Sci-Fi
Brand Marketing
BOSTON-After churning out several offbeat and well-received ad campaigns, Mullen and the Sci-Fi Channel have parted ways. The Wenham, Mass., shop resigned the account last week due to a “shift [...]
A One-Man Licensing Expedition
Brand Marketing
BOSTON-To generate interest in licensing the Timex name, the company has launched a print effort for its Expedition line of watches through Happy Dog, a one-person creative boutique in Norwalk, [...]
Connecticut: A Singular Experience
Brand Marketing
O’Neal & Prelle’s Latest Tourism Campaign Helps State “Stand Out’ BOSTON-Quintessential Connecticut images such as museums, antique stores and town squares are featured in the state’s latest tourism campaign. Created [...]