Sandy Brown
MPG Finds DVR Users Skip Ads, Taped or Live
Brand Marketing
NEW YORK A study from Havas’ Media Planning Group has found that users of digital video recorders aren’t just skipping commercials during programs they’ve taped, but are also avoiding ads [...]
With 3 Top Execs Gone, Euro Defends Intel
Brand Marketing
Last May, with a hand-picked team of new leaders in place, Euro RSCG New York CEO Ron Berger declared the agency ready to “lay the groundwork for the next generation.”But [...]
Ogilvy, Mindshare Win $20 Mil. Delta Business
Brand Marketing
NEW YORK WPP Group’s Ogilvy & Mather has been hired by Delta Air Lines following a review, besting Omnicom Group’s BBDO to pick up the estimated $20 million account, sources [...]
$300 Mil.+ Intel Account Goes Into Play
Brand Marketing
NEW YORK Intel has placed its global advertising account into review, a client representative has confirmed. The estimated budget exceeds $300 million.The semiconductor company in Santa Clara, Calif., has hired [...]
Chief Strategist Salzman to Exit Euro RSCG
Brand Marketing
NEW YORK Executive vice president and chief strategy officer Marian Salzman will leave Havas’ Euro RSCG Worldwide at month’s end, the agency has confirmed. The 44 year-old executive was elevated [...]
Hotlines
Brand Marketing
Delta Negotiates With BBDO, Ogilvy Following PitchesNEW YORK Delta Air Lines will choose between Omnicom’s BBDO and WPP’s Ogilvy & Mather in its $20 million ad review, the client confirmed. [...]
Getting A Boost
Brand Marketing
Markets were up late last week, driven by strong showings from the tech sector. The Dow Jones industrial average ended the week up 1.5 percent, closing out at 10,193, while [...]
Downshifting
Brand Marketing
N ext year, without the Olympics and national elections, the spot TV market could well face a tough challenge from advertisers who are uncertain about participating heavily in local TV. [...]
Lawyers See Pitfalls for Fast-Food, Alcohol
Brand Marketing
NEW YORK Fast-food and alcohol purveyors could soon be subject to the same kinds of class-action lawsuits that led to the virtual demise of cigarette advertising. That was the consensus [...]
Hotlines
Brand Marketing
Chase Contacts at Least 5 Shops In $300 Mil. Media ReviewLos Angeles At least five agencies have received RFPs from JP Morgan Chase & Co. for its estimated $300 million [...]