Sandra O'loughlin

Laspata/DeCaro Breaks Maidenform Ads

NEW YORK Maidenform, a 77-year-old player in the now $12.4 billion intimate-apparel business, will return to advertising after a three-year absence with a campaign touting its updated products. The estimated […]

Mullen Dresses Up Eddie Bauer

NEW YORK Eddie Bauer, aiming to boost the brand despite a Chapter 11 filing by parent company Spiegel Group, is harkening back to its origins as a retailer of rugged […]

Mudd Jeans Hopes for TV Splash

NEW YORK Teen denim sportswear brand Mudd Jeans will launch a national TV effort this week targeting young women 15-20 years old.The effort, via GabrielNYC, New York, includes two 30-second […]

Toth Fashions Casting Call for Unionbay

NEW YORK Unionbay last week shot TV spots for a fall ad campaign, “Hollywood backlot,” that will target teens who dream of someday finding their place in the spotlight.The effort […]