Sandra O'loughlin

Unilever to Sponsor Video Podcast Series

NEW YORK Unilever has signed on as presenting sponsor for a new venture at Marie Claire, the magazine’s first video podcast series.Hosted by editor-in-chief Joanna Coles and featuring the magazine’s […]

Roehm Exits Wal-Mart

NEW YORK Julie Roehm, svp, marketing communications at Wal-Mart, and Sean Womack, vp, communications architecture, have abruptly left the company, Wal-Mart confirmed today, though the retail giant declined further comment.Roehm […]

Gap Celebrates ‘Holiday in Your Hood’

NEW YORK The popular hoodie and a gold peace sign are the focus of Gap’s new holiday ad campaign, which features a cast of celebrities wearing the iconic clothing item […]

Lux Watch Brand Weil Goes Sporty

NEW YORK Luxury Swiss watch brand Raymond Weil today kicked off a campaign to promote the launch of RWSport, its first venture in performance sports timepieces. The print effort, via […]

John Fleming, Walmart

When Hurricane Katrina hit New Orleans, it changed perceptions for countless Americans, about persistent poverty, community, even how we maintain our balance with nature. It also affected John Fleming, Walmart’s […]

Kellwood Launches Marketing Group

NEW YORK St. Louis apparel giant Kellwood said it has established a corporate marketing group to help build awareness for the brands under its organizational umbrella.The group, to be based […]

Toys ‘R’ Us Preps Times Square ‘Deal’

NEW YORK Toys “R” Us will launch an integrated campaign on Sept. 28 supporting a new alliance with the NBC game show Deal or No Deal when the program’s host […]

J.C. Penney Fuses Spots, Content

NEW YORK J.C. Penney will take the concept of integrated marketing to a new level during Thursday night’s broadcast of the MTV Video Music Awards. As part of its back-to-school […]

Wal-Mart Serves Up Family Affair

NEW YORK Wal-Mart is touting the organic food offerings available at its Super Centers in an integrated TV and print campaign.The effort for the Bentonville, Ark.-based retailing giant, via Bernstein-Rein, […]

Pratt’s Pictures Are Worth 1,000 Words

NEW YORK Cleveland-based paint company Pratt & Lambert today launches its first television spot in 10 years. The 30-second ad, “Paint Words,” created by Doner, Southfield, Mich., plays up the […]