Sandra Dolbow
DuPont Eschews Advertising in Favor of Tie-ins
Brand Marketing
DuPont Lycra. Stainmaster. Dacron. Teflon. CoolMax. They’ve got a strong technical heritage—but limited consumer appeal—and want to broaden awareness with a plan that favors partner ties and buzz-building over advertising. [...]
Kohl’s Releases ‘More’ Holiday Ads
Brand Marketing
MENOMONONEE FALLS, WIS. — Kohl’s this week is launching holiday TV and radio ads that will run through Christmas Eve. The campaign reinforces the retailer’s signature tag “That’s More Like [...]
John Madden Scores Big (& Tall)
Brand Marketing
NEW YORK–San Francisco-based retailer Rochester Big & Tall has signed TV commentator John Madden to a two-year deal as its spokesperson. The former NFL head coach with the Oakland Raiders [...]
Presto! Potter Products to Appear in Kmart
Brand Marketing
NEW YORK–Beginning Sunday, Harry Potter apparel, toys, games and home furnishings will hit Kmart shelves nationwide, nearly a month in advance of the Nov. 16 release of Warner Bros. “Harry [...]
This Year’s Model
Brand Marketing
New York — While models preview the latest in fashionwear during New York’s Fashion Week, Sept. 7-14, title sponsor Mercedes-Benz USA is displaying its 2002 auto wares inside the main [...]
Wal-Mart’s Faded Glory Launches Web Site
Brand Marketing
NEW YORK?Faded Glory, Wal-Mart’s private denim-driven lifestyle brand, dips its toes in consumer marketing waters with the launch of its Web site, www.fadedglory.com. Agency is in-house.The move comes at a [...]
Best Buy Inflates ‘Raft’ TV Spot
Brand Marketing
MINNEAPOLIS — Best Buy on Monday breaks the latest effort behind its click-and-mortar strategy, a 30-second spot titled ‘Raft’ that will run nationally on major networks and cable and in [...]
Kmart Gets Down With BlueLights
Brand Marketing
TROY, Mich.–Kmart is launching a national advertising campaign featuring animated characters called “BlueLights,” in an attempt to promote its value-pricing program. The “BlueLights” are hip, swinging, music-loving spotlights born and [...]
Kmart Continues To Reduce Advertising
Brand Marketing
NEW YORK–Kmart chairman and CEO Chuck Conaway told analysts Thursday that the company is continuing to reduce its reliance on advertising. The strategy, revealed during the company’s second-quarter conference call, [...]
Levi’s to Host Anti-discrimination Campaign Launch
Brand Marketing
The Original Levi’s Store in New York will host the launch of Levi’s national anti-discrimination campaign, a three-week fundraising promotion to benefit MTV’s “Fight For Your Rights” charities working to [...]