Rory J. Thompson
Chase Repositions
Brand Marketing
NEW YORK J.P. Morgan Chase will attempt to reposition itself as a more “customer-friendly” destination in an ad campaign breaking next week.The effort, from mcgarrybowen, New York, unveils a new [...]
Advocates Slam Webkinz for Online Ads
Brand Marketing
NEW YORK The Campaign for a Commercial-Free Childhood is demanding social networking site for kids Webkinz stop putting ads on its site. Webkinz.com has promoted itself as being ad-free. But [...]
‘Engaged’ Viewers Recall Ads
Brand Marketing
NEW YORK Products placed by advertisers in “emotionally engaging” TV programs enjoy a recognition rate by 43 percent more viewers, a new survey shows. The research, by the Nielsen Co. [...]
Nintendo Set to Pull Wii Ads Overseas
Brand Marketing
NEW YORK Video game giant Nintendo has suspended European advertising of its hugely successful Wii game as demand is far outstripping supply. But stateside, the ads will continue. An online [...]
Internet Poised to Become Ad Stronghold
Brand Marketing
NEW YORK The Internet is poised to overtake magazines in 2010 as the third-largest ad medium in the world.That was the prediction yesterday by Steve King, CEO of communications strategy [...]
Mandel Strikes a Deal With Buy.com
Brand Marketing
NEW YORK Howie Mandel, star of NBC’s popular Deal or No Deal, has signed a new pact with online aggregate retailer Buy.com in a push to increase holiday sales.Mandel is [...]
T-Mobile Goes After the iPhone
Brand Marketing
NEW YORK T-Mobile rolled out a new TV ad campaign this week for its line of Shadow brand phones, which one analyst likened to a less-expensive version of the iPhone.Positioned [...]
FedEx Tries Global Push
Brand Marketing
NEW YORK FedEx said it has launched its first unified global marketing campaign.The work by BBDO, New York, incorporates the words “Access,” “Success” and “Growth” to emphasize the benefits of [...]
Holiday Sales Look Strong, Survey Says
Brand Marketing
NEW YORK Despite earlier reports that holiday sales will be off this year, the Conference Board predicts consumer spending will in fact rise this Christmas season.In its annual report on [...]
Geico’s ‘Translators’ in Encore Performance
Brand Marketing
NEW YORK Fresh off the success of its popular “Caveman” and “Gecko” promotions, insurance giant Geico is bringing back another iteration of its brand marketing: celebrity translators.The insurer said it [...]