Robert Mann

Wary Shoppers Concerned About Mobile In-Store Tracking

A new survey just released has found that a majority of retail shoppers still need to be sold on the benefits on in-store tracking because they are concerned about invasion of privacy.

Apple Hires Former Nike Exec to Expand Its Social Media

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social.