Richard Zitrin
InterAir Media Adds Airport Signage
Performance Marketing
InterAir Media got off the ground three years ago by trying to wrap ads on airplanes. While the startup landed some work, it realized plane wraps were not the future. [...]
Spotlight: A Sporting Chance
Brand Marketing
Standing in line for a hot dog at a baseball game or a beer at a concert may never be the same since Art Williams and two partners went into [...]
Shine a Light
Brand Marketing
The greening of the out-of-home ad world has been gradually evolving, mirroring the increasingly eco-friendlier ways of society and corporate America. But it
Reactrix, CC Airports Cut New Pact
Brand Marketing
Interactive out-of-home media company Reactrix Systems has further expanded its reach into the new frontier of floor-based kinetic digital marketing by striking a deal with Clear Channel Airports. The multi-year [...]