Richard Laermer Is The Author Of Trendspotting: Think Forward, Get Ahead

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Synergy R.I.P.

Brand Marketing

By Richard Laermer Is The Author Of Trendspotting: Think Forward, Get Ahead

In 1999, “synergy” was one of those words you’d type into LexisNexis and get 1,000 stories back. Some folks, like me, thought synergy represented the collective brainpower of a group [...]